15+ yrs
B2B sales, account management, marketing, telesales and business development experience.
Available for work and opportunities now
Sarah Armstrong
Business Development Manager with deep experience across IT, data management, vendor distribution, partner relationships, solution selling, account growth and customer-focused commercial delivery.
Commercial profile
IT channel
Strong background in vendors, partners, enterprise software, data management, infrastructure, cloud and services.
Trusted
Known for being proactive, dependable, customer-focused and easy to work with.
Sarah brings a rare mix of channel sales discipline, hands-on customer care and practical business development energy. She is comfortable building pipeline, managing partner relationships, supporting campaigns, creating opportunities and helping teams move faster without losing the human touch.
Business DevelopmentPartner Relationship ManagementChannel PartnersSolution SellingEnterprise SoftwareData ManagementAccount ManagementCustomer RetentionPipeline GenerationCampaign Execution
Experience
A focused career across technology sales, business development and customer growth.
2023 — Present
Business Development Manager — Arrow ECS United Kingdom
Business Development Manager across Veritas, Cohesity and Arctera within the data management team. Supports vendor and partner growth, identifies new opportunities and helps bring innovative IT solutions to market.
2022 — 2023
Business Development Manager — the 848 Group
Developed opportunities for business-changing IT services, supporting customers through planning, build, run and aftercare stages.
2019 — 2022
Account Manager / Internal Account Manager — Simplify IT Solutions
Managed and developed customer relationships across focused technology areas including storage, cloud, backup, recovery, infrastructure, security, Office 365 and professional services.
2017 — 2019
Business Development Executive — AIT Partnership Group
Delivered business development across networking, mobility, cyber security, analytics and physical infrastructure solutions.
2014 — 2017
Demand Generation Professional — Centralis
Built demand generation activity around cloud, appliances, software-defined services and customer technology transformation.
2008 — 2014
Sales, Advertising & Business Development Roles
Worked across Utilitywise, BID Marketing, MICROS Systems, Copybook Publishing, Accord Group and Media Wales, building a foundation in customer care, revenue growth, campaigns, events, cold calling and account management.
Recommendations
What colleagues, managers and senior stakeholders say about working with Sarah.
“Sarah is a pleasure to work with, nothing is too much hassle with her. She will always get stuck in and help out. Sarah is friendly and bubbly and an excellent character to work with. If there is something that she isn’t sure about, she will proactively go away and find answers!”
“Sarah’s proactive nature as Business Development Manager stands out. She consistently takes initiative, anticipates needs and acts effectively, contributing significantly to team success and efficiency.”
“Sarah is a dedicated, enthusiastic professional. Her commitment to project success is evident and her communication is excellent. I have no doubt she will be successful at any challenge she undertakes.”
“Dependable, affable, focused and with an eye for detail. Sarah is a results-driven BDM who can quickly adapt to a new remit.”
“Sarah is a thorough and dedicated salesperson who is adaptable to the fast-paced changing world of advertising. She is customer focused with a determination to succeed.”
“Sarah built trust and rapport with her customer base, communicated the company vision at all times, and worked well independently or in a team dynamic.”
Available for work and opportunities now.
Looking for a proactive, personable and commercially focused Business Development Manager who understands IT partners, vendors and customers? Sarah is ready to talk.